Wednesday, April 24, 2013

Electric Surfin' Go Go

Electric Surfin' Go Go
Tracy Howse


            Polysics is a Japanese rock band from Tokyo, named after a Korg PolySix synthesizer. Polysics was highly influential to Japanese rock in their abilities to expand their music around the world. Their outfits were also very iconic; the members wore orange or yellow suits and very sharp and futuristic looking glasses. The band released Electric Surfin’ Go Go as their 6th single in June of 2006.
            Electric Surfin' Go Go starts with various rhythmic beeps. Some of these beeps are low and oscillate between two pitches, which the other beeps are less frequent stay on one high pitch. The low beat speeds up and ends up sounding almost like a trill; this is followed by the song breaking down into a combination of synthetic sounds that lead into the synth melody. This synth melody is accompanied by guitar, drums, and the beep noises which become unnoticeable due to their repetition. The singer enters with the same accompaniment, except for the synth melody. Although there are less beeps in this section, there are various unnatural and stinging noises throughout. The synth creates an interlude that breaks up the repetition of the voice. This repeated section leads into another vocal part that is interrupted by a repetitive “ning” sound that happens on every eight note. These two alternate until the music hits a break in the flow; it sounds as if a record is breaking and a combinations of squeaks and sounds that might relate to that. The next section is a collection of voices which are saying “everybody go go,” and this leads into another voice part. These two sections also exchange until the synth melody reenters and there is an instrumental bridge, which leads into the “ning”ing noise again alternating with the lead singer. This creates a combination of all the sections of the songs, because the “everybody go go” and the synth sounds all bounce off of each other until the synth melody takes over the song with the original accompaniment. It continues until the end, where the synth falls out of the melody and literally the pitch glissandos down until the song concludes with the final drum hit.

            Only a portion of the music video can be found online, and it shows the video before it was altered with graphics and different effects (top) and after it was altered with these affects (bottom). This video switches between animated images of the singers or instruments a more natural image of them. This affect gives the characters in the story a synthetic feel to them and makes them feel more detached. This is clearly the effect that Polysics is trying to achieve, considering their sterile outfits and glasses that make it impossible to see their eyes.

            This song exemplifies the robot esthetic through mechanical sounds. Throughout this song there are beeps, some of which are consistent throughout. What this does is create an industrialized sound throughout it that also fades into the background. At 2:05, the beeps stop when the hand-clapping sound stars and this clearly shows how accustomed one can get to this sound. Another esthetic is the contrast between the background and the main singer. Although the main singer does look robotic in the music video, it is clear that he is a human and his voice and singing sounds natural. All of the members in the band, aside from the keyboardist, are very natural in their motions. This brings up the contrast of the industrial music and the humanness of the people. This stark contrast with the background voices and instrumentals as well as the members who are dancing verses the keyboardist draws the listeners’ attention to how human the vocals are, even if they do sound somewhat robotic on their own. The members are also exemplifying the idea of the recording being a proxy for the original people who are in the band. Although we can hear the singer and see them in the video, it is harder to connect with them because their eyes are covered and they are in outfits that are not conducive with our image of natural people.


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